Thursday, February 14, 2013

CrossFit and Reebok Parting Ways?

Reebok CrossFit Pukie

CrossFit makes people fitter.

Reebok sells shoes.

No organization named "Reebok CrossFit" exists.

This image was posted on Facebook yesterday, with no explanation beyond the words above. I think it must be a hack, at least I hope so, since it seems a juvenile way to air any grievances the two organizations might be having. With the 2013 CrossFit Games (sponsored by Reebok!) are about to get underway, this seems an odd time to break up the partnership. EVERYTHING CrossFit Games is branded with the Reebok CrossFit logos, their cash underwrites the games and pays the winners, their apparel and footwear are given to the contestants.

Really baffling. I haven't seen anything else beyond this on other social media that would explain it. It will be interesting to see what transpires next!

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3 comments:

  1. I saw that too. The plot thickens...

    ReplyDelete
  2. Interesting...a little soap opera within the fitness arena!

    ReplyDelete
  3. From what I saw HQ believes reebok is violating the contract. Supposedly reebok is calling some of their gyms "reebok crossfit", but aren't actual affiliates.

    But, I don't know this for sure. I am curious though...

    ReplyDelete

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