Friday, June 22, 2012

Mezamashii Run Project


The Mezamashii Run Project is an effort by Mizuno to help create a more euphoric running experience — a more "brilliant" run — for more runners everywhere. The word "mezamashii" means "eye-opening" or "brilliant" in Japanese — it's a word that captures the euphoric feeling of a brilliant run. Mizuno believes their shoes can help runners achieve this mezamashii feeling more often, so they’re inviting thousands of runners to receive a free pair of shoes and join their quest for the brilliant run.




In this initial phase, Mizuno is relying on word of mouth and social media to create buzz between those who have received invites and those who want invites. Over the course of the remainder of the year, Mizuno will give away thousands of shoes to runners who are looking to experience more euphoric, brilliant, mezamashii running.

I’m not sure if I’ve ever run in a pair of Mizunos before, so I was pretty excited to get a free pair to try out. Since most of my training is done on the road (unfortunately), I decided to try out the Wave Rider 15, a shoe of “harmonious balance of a lightweight feel, wrapped-to-foot fit and exquisitely smooth ride, ultimately producing a brilliant running experience.” Sounds good to me!


Plus, check out the dynamite colors!

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3 comments:

  1. I would love to ever feel that my run was "brilliant".

    ReplyDelete
  2. They definitely have the color thing going on! Looking forward to your review.

    ReplyDelete
  3. Love the projecting - eagerly waiting for my own shoes!!

    ReplyDelete

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