Tuesday, May 17, 2011

CLIF BAR’s Meet the Moment Program

CLIF BAR yesterday introduced Meet the Moment, a celebration of athletic adventures and the places they happen. Whether it’s action, adventure or the thrill of the chase, CLIF BAR wants people to share how they Meet the Moment by uploading inspiring photos and stories at www.MeettheMoment.com.

CLIF BAR will award three people who upload the most inspirational and creative Moments by July 31 an opportunity to pursue their dream adventure. Each winner will select the adventure of their choice (up to a maximum value of $12,000) - be it trekking the Amazon, chasing the Tour de France, riding a wave at J Bay, extreme boarding at Marmot or any other athletic adventure they’ve dreamed about.

To protect the places people play, CLIF BAR also will donate $5 to one of five non-profits dedicated to protecting outdoor places each time someone creates and uploads their first Moment. To further support these conservation and preservation efforts, CLIF BAR will double its contribution to each non-profit if people submit 10,000 Moments by July 31. All told, CLIF BAR, the nation’s #1 energy bar, could contribute up to $125,000 to the five organizations.

The five non-profit beneficiaries that people can select from to direct a $5 CLIF BAR donation on their behalf – Leave No Trace, International Mountain Biking Association, Surfrider Foundation, Access Fund and Winter Wildlands Alliance – were chosen for their focus on protecting the places where people Meet the Moment and their dedication to ensuring that outdoor spaces will be preserved for future generations to experience their own Moments.

I shared a photo and a quick note regarding our family's visit to Starved Rock State Park - our kids were so excited to hike and be out in nature! Anytime you can get a 10, 8, and 4 year old to walk, run, jump, and climb for 2+ hours, you know it's a good thing. That they want to  do it again is amazing. I opted to have a donation made to Leave No Trace, something we work hard to instill in our kids by taking photos and leaving sticks, rocks and plants where they are. Please head over to my Moment , click "Like," and then create your own Moment.
Anyone is invited to upload a photo and share their Moment at www.MeettheMoment.com. The Moment can be described in “magnetic poetry style” by choosing from a bank of words that will be placed on top of the photo to create an individualized postcard.  People can also opt to add their own words to their postcard.

Clif Bar & Company is a leading maker of nutritious and organic foods and drinks for people on-the-go, including CLIF® BAR energy bar, LUNA®, The Whole Nutrition Bar for Women®; and CLIF Kid®, Nourishing Kids in Motion®. Focused on sports nutrition and healthy snacks, the company is committed to sustaining its people, brands, business, community and planet. For more information on Clif Bar & Company, please visit http://www.clifbar.com/, check out our Facebook page at www.facebook.com/clifbar or follow us on Twitter at: www.twitter.com/clifbar.  


  1. Cliff is such a great company. Thanks for sharing this...gonna head over there now.

  2. Nice photo - hope you win your dream adventure:)

  3. I try every now and again to be sponsored by Cliff... nothing yet :(

    Great concept.... best of luck in winning your adventure!

  4. Very cool...they need a "love" button for your family pic.

  5. I just signed you up for circleofmoms.com. Email me for your login details.

  6. This is great, Kovas...so is your family picture. You should make a poster or large picture of it and display it at home :).

  7. Great idea on Clif's part and love your "Meet the Moment," moment, cute fam!

  8. I'd love to participate but never take my camera with me. Also I've never actually eaten a cliff bar. Would love to win some cliff bars to try out...
    Marathon training
    My Marathon Blog

  9. What a great shot you've submitted! Is this a "vote once a day" thing... or just one time only? All I can think of submitting is the naked butts pic from B2B since that in front of me forced me to "meet the moment" and run faster to get ahead of it :P Your picture is way better :)


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