Friday, December 17, 2010

WHEATIES® CROWNS THE ULTIMATE ENDURANCE ATHLETE?


Since I'm not a huge Macca fan, I'd be hard-pressed to agree that he is the "ultimate endurance athlete," but it is very cool that he has made the leap to mainstream recognition via Wheaties. "McCormack’s appearance on the Wheaties box will be accompanied by the cover of the Wheaties FUEL box, which was the official cereal and sponsor of the Ford Ironman World Championship because it provides balanced nutrition that helps athletes prepare to win. Wheaties Fuel provides a blend of carbohydrates: simple carbs for rapid supply of energy, complex carbohydrates from whole grain to provide long-lasting energy and help fuel working muscles, and fiber to help curb hunger while limiting feelings of fullness. B-vitamins help unlock the energy contained in the carbohydrates. Wheaties FUEL also contains an excellent source of iron. Iron helps transport oxygen to working muscles. The cereal was developed by a team of elite athletes in the various sports of triathlon (Hunter Kemper), decathlon (Bryan Clay), basketball (Kevin Garnett), baseball (Albert Pujols) and football (Peyton Manning), and a leading sports nutritionist (Dr. John Ivy, University of Texas) to help fuel wins. Proper nutrition is critical to reaching the highest levels of athletic performance. Each of us strive for our own wins every day. Wheaties FUEL can help you prepare for any challenge."

"Wheaties FUEL recently unveiled Wheaties FUEL Prepare to Win nutrition tips from Ironman competitors all over the world. The first three videos in the series are available to view on the Wheaties Facebook page. The latest addition features nutrition tips from McCormack. The brand is challenging Ironman athletes from around the globe to submit their nutrition tips via video submissions to the Wheaties Facebook page in order to share their personal learnings with other athletes."

The new boxes will be available in March 2011; very important media types like myself received them this week. Jealous?

Of equal interest, to me at least, is that Wheaties FUEL is sponsoring the airing of the 2010 Ford Ironman World Championship in Kona, Hawaii - debuting on NBC Saturday, December 18th.

23 comments:

  1. Macca is not the face of triathlon, the face of triathlon is Wellington, she should have been on the box

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  2. But my face of triathlon is Kovas, Mandy and Patrick ... screw those other guys!

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  3. I think they should have put Macca on one box and Carfrae on the other box but then that is just me.

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  4. I tried a Wheaties energy bar on Wednesday. it is called Wheaties Fuel. Tasted good but that is b/c it has 10g of fat, 6g saturated. I got that email from the PR company promoting the Macca wheaties box,since it is MAcca on the box I deleted the email. LOL, I am so spiteful sometimes.

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  5. I got some of that "fuel" in a race packet. It was stale.

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  6. Wheaties gave out boxes of "Fuel" at a half marathon I did in October. They were all expired. hence Wheaties is off my radar.

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  7. DAMN.... Wheaties never called me back. I must have come in second....

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  8. I'm with BDD. How did they over look HER? And of course you Kovas........where's my cmas gift?

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  9. One question.

    Where the F is Rinny?

    Wheaties made it clear pre-race (in something I read that ticked me off) that it was going to be a male triathlete on the box. So that makes me think even IF Wellington had been there and won, it would still be Macca on the box. Hurmph.

    And yes, I got stale Wheaties fuel too. They must put all the expired stuff in the black boxes.

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  10. Cereal again, Kovas? :)

    You know I love you and your blog!

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  11. Wheaties donated 200 cartons with 300 tiny boxes of Wheaties Fuel for us coaches at school to give out at XC meets. That stuff is pretty nasty; even the high schoolers, who inhale everything in sight as long as it's not a green vegetable, will barely touch that stuff.

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  12. I like Macca. But this should have been Wellington. Watching Kona this weekend will be bittersweet knowing she couldn't race due to illness.

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  13. I'm with Andrew on this one. My blog triathlon friends are the faces of tri I know.

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  14. I am jealous that you got the boxes!

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  15. I got passed over again :-( sigh!

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  16. TRI 714 I'm calling for a boycott of all General Mills products. It should have been you and Chrissie because I do agree she would be a better choice. It's a shame she couldn't race.

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  17. Now the question is (sine i am a very important media type too) do we eat them and save the boxes or leave the boxes unopened and save them that way, life if where cellaring wine?

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  18. I'm with Andrew....Kovas and Patrick are my two favorite Triathletes. Dude, thanks a ton for mentioning the Kona thing on TV tomorrow. They do a good job with it (maybe a little toom tear jerker stories) and I just set up the DVR.

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  19. man, what happened there... I meant to write: maybe a little too many tear jerker stories. At least for me, but I am an emotional zero.

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  20. I dont know enough about the players in Triathlon for any opinion - but IM psyyyyched for the coverage today!

    D

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  21. hmm i won't be buying this in march if they are boxing it now - stale cereal, no thanks! ;)

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  22. ummm not a big macca fan.
    don't eat wheaties and I don't plan to
    eat them anytime soon.
    but
    kovas rocks being an influential media type

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  23. Wow, yeah I'm with BDD. Wellington IS triathlon. She should have been on there for SURE.

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